Understanding the client’s expectations is key

Managing staff to clearly understand the expectations of customers remains a major challenge in the industry, says Owen Bottomley of Cape Crating. “Having trained staff is the gateway to a successful future,” says Bottomley. “One of the challenges we face is a combination of getting our staff to understand the clients’ expectations and executing these timeously.” Thorough planning, he says, is a key ingredient. The company’s comprehensive service package ranges from crating and packing to documentation, trem cards and the lashing and securing of cargo. Reducing carbon footprint is part and parcel of Cape Crating’s value statement. Waste timber is now being cut into kindling and bags of it is delivered to customers free of charge.