Global online marketplace Temu has joined the International Trademark Association (Inta) as a corporate member, now also serving on its Anti-Counterfeiting Committee.
The move signified the company’s commitment to building a trusted online marketplace and to advancing global IP protection through cross-industry collaboration, said Temu.
Inta brings together more than 6 700 organisations, representing over 37 000 trademark professionals and brand owners across 181 countries.
“Inta welcomes Temu’s willingness to engage in anticounterfeiting initiatives, including in the association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Programme, which serve to share best practices and connect stakeholders,” said Inta director of Anti-Counterfeiting, Alastair Gray.
“Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for Inta members and support the removal of counterfeit products from the platform, which ultimately protects consumers.”
At the recent 2025 Inta Annual Meeting in San Diego, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration and strategies to strengthen global anti-counterfeiting efforts.
A spokesperson for Temu said joining the association and serving on its Anti-Counterfeiting Committee reflected the platform’s “ongoing commitment to ensuring a trustworthy online shopping experience”.
“We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”
Temu also participates in Inta-led online workshops, including the Online Platform Notice and Takedown Certification Programme, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.
Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims.
