Stats reveal a rich potential export market

WHY EXHIBIT at the Johannesburg International Trade Bureau (JITB)?
The answer, according to the backers of this joint-venture at Johannesburg International Airport (JIA), is in a 1998 independent survey of traders arriving in SA.
This confirmed that 34% arrive by air, most of them (58%) spending four to seven days in the country, with approximately 70% of them staying in hotels.
The same survey revealed that of the total spend (by traders) of R4.7-billion, an estimated R1.6-bn was spent by travellers using JIA.
“Today the total spend of this market segment is projected to be well over R7bn per annum.”
The JITB will primarily be marketed to the growing number of international business travellers who visit SA.