Shorthaul freighters provide attractive Europe option

BRITISH AIRWAYS is keen to move away from the perception that its focus is limited to perishables into the UK. Regional commercial manager for Africa, Patrick Fehring, stresses that the airline sets aside a lot of capacity for general cargo and is also aggressively marketing its enhanced shorthaul freighter programme into Europe which now serves 11 major European cities. “We are often perceived to be sitting on the periphery of Europe, but this service really allows us to compete from SA with carriers that fly directly into Europe,” he told FTW. It’s especially attractive for Milan, Stockholm and Oporto which are not served directly from South Africa. Competitors move cargo by road to these destinations, he added.