THE FUTURE success of the Rennies Group lies in internationalisation.
That was the message from chairman Buddy Hawton at a recent function in Johannesburg where he drew attention to the successes achieved in both Safmarine and Kersaf through the internationalisation of their respective businesses.
Rennies Group restructured into domestic and international divisions some time ago (FTW October 17, 1997). To ensure that the extensive sub-Saharan network of Rennies Group companies (including Manica) is utilised to the maximum, RGL has created Ôsingle product focus units' by capitalising on the synergies and opportunities presented through bringing the separate operating companies closer together, Hawton explained. He used Rennies Travel as an example. Bringing the strength of regional operations together by Ôproduct' positioned RGL companies as market leaders in sub-Saharan Africa, he said.
From the strength of the RGL regional network, existing international links for both passengers and freight can be enhanced and strengthened and new links forged through the increased value presented.
RGL has already developed strong links with well-known international brands such as Thomas Cook, Strang, FedEx and Lep International, and more recently watershed agreements have been reached with black empowerment partners in selected business units, and with further international companies such as Hutchison Ports and Harvey World Travel.
