Project growth in Africa creates market potential

Successful exporting in Africa is dependent on good strategic partners who can address the multitude of logistical challenges the continent presents quickly and efficiently. Mark Gunther, managing director of Karabo Africa, says these partners need to be multi-skilled and expert problem solvers. “Africa has its own unique set of challenges when it comes to moving cargo efficiently and timeously. We are heavily involved in project cargo that is mining related and therefore time penalties are implemented if one does not deliver on time. One’s partner makes the difference in being able to meet these strict deadlines.” Gunther, who has extensive experience in Africa, having worked across the continent for years, says international importers and exporters rely on the knowledge of South African-based forwarders to deal with opportunities and challenges presented by Africa, in containing their risks. “With projects especially in East and West Africa on the increase there is a lot of scope for future growth on the continent,” Gunther told FTW, “but you need to ensure your infrastructure is in place to be able to deliver an efficient service.” Karabo, meaning an answer for Africa, has entered into agreements with agents across the continent that allow them to have a strong representation across the south, east and west of the continent. “The partners we have are carefully selected based on their inherent understanding of the country they operate in, being able to advise and give guidance on all aspects of the country – be it political, cultural or religious in nature. They also play a huge rule in overcoming language barriers. At the same time we look for people who have the ability to solve problems quickly and also understand the intricacies of moving cargo in Africa.”