Project growth in Africa creates market potential

Successful exporting in
Africa is dependent on
good strategic partners who
can address the multitude
of logistical challenges the
continent presents quickly
and efficiently.
Mark Gunther, managing
director of Karabo Africa,
says these partners need to
be multi-skilled and expert
problem solvers.
“Africa has its own
unique set of challenges
when it comes to moving
cargo efficiently and
timeously. We are heavily
involved in project cargo
that is mining related and
therefore time penalties
are implemented if one
does not deliver on time.
One’s partner makes the
difference in being able to
meet these strict deadlines.”
Gunther, who has
extensive experience in
Africa, having worked
across the continent for
years, says international
importers and exporters
rely on the knowledge
of South African-based
forwarders to deal
with opportunities and
challenges presented by
Africa, in containing their
risks.
“With projects especially
in East and West Africa on
the increase there is a lot
of scope for future growth
on the continent,” Gunther
told FTW, “but you need to
ensure your infrastructure
is in place to be able
to deliver an efficient
service.”
Karabo, meaning an
answer for Africa, has
entered into agreements
with agents across the
continent that allow them to
have a strong representation
across the south, east and
west of the continent.
“The partners we have
are carefully selected
based on their inherent
understanding of the
country they operate
in, being able to advise
and give guidance on all
aspects of the country –
be it political, cultural or
religious in nature. They
also play a huge rule in
overcoming language
barriers. At the same time
we look for people who
have the ability to solve
problems quickly and also
understand the intricacies
of moving cargo in Africa.”