Following a year of “bold decisions” – which included the re-branding of Premier Freight to Sasfin Premier Logistics and a re-think of some of the company’s operations – the new “leaner and keener” logistics company has upped its game and is ready for business. “Following the 100% acquisition by Sasfin of Premier Freight in March this year, we re-evaluated what needed to be done to maintain a competitive edge in a rather cut-throat business and we realised we needed to work smarter so we could deliver faster and more costeffectively for our clients,” Peter Ehrenreich, CEO Sasfin Premier Logistics, told industry partners at the official launch party of the newly branded company in Johannesburg last week. To meet that objective, the company has become more focused on imports and has expanded its market segmentation to include a wide variety of goods, including textiles, shoes and seasonal items for small business clients as well as large corporations, said Ehrenreich. “You name it, we’ll ship it,” he added. He pointed out that the company’s association with Sasfin and its partners had numerous benefits for export and import customers, offering the entire spectrum of air and surface supply chain management as part of a holistic supply chain management solution. According to Ehrenreich, an added attraction is that clients can benefit from the company’s partnership with the Hong Kongbased international Hecny Group, which has branches and partnerships in 120 cities worldwide. In addition, Sasfin Premier Logistics holds a Sars (SA Revenue Service) licence to store uncleared goods in bonded warehousing near O R Tambo airport in Johannesburg through its association with the Sasfin subsidiary, IQuad. CAPTION: Partnering for holistic solutions … Sasfin Bank CEO, Roland Sassoon,and Peter Ehrenreich, CEO of Sasfin Premier Logistics.
