New logo for Röhlig-Grindrod

August 1 sees the launch by
Röhlig-Grindrod of a new logo
for its local and international
offices.
“After more than 30 years
with the previous blue arrow
logo, we decided it was time for
a make-over and change of brand
strategy,” marketing officer Lia
Liebenberg told FTW. “We are
now entering a new era in our
history.”
The new logo is based on a
lighthouse concept, reflecting the
company’s vision, competencies
and mission.
The central “eye” represents
its focus on customers and
employees.