Nederburg gets set for export growth

Ray Smuts
THE BASICS have been addressed, a spanking new wine-making team is on board, and Distell is knuckling down to the serious business of improving its offerings of a wider range of top-quality wine to international markets.
One of the products targeted for major growth on the international and domestic fronts is Nederburg - probably one of South Africa's best-known wines - which is undergoing a change in repackaging to reflect its quality and more sophisticated, cosmopolitan image.
Not only did it take three gold medals at the recent Michelangelo International Wine Awards but it now features on the Business Class wine list of British Airways and is on contractual supply to Alko in Finland.