Recently appointed national
business development
manager of independent
consolidator CFR Freight, Lee
Viljoen, brings to the position
14 years of experience in
the shipping, groupage and
container depot sectors.
Her immediate focus will
be on growing the company's
import and export trade
routes with trade managers
on a national basis.
“Each month we’ll be
focusing on particular routes,
bringing out our agents more
frequently and undertaking
dual visits to build the
trades at origin and
destination,” she told
FTW.
While the UK,
Port Louis and
Jebel Ali were the
focus last month,
in September the
company will be
concentrating
on Turkey and
Spain. “Our Spanish agent
Transglory will be in South
Africa this month and
together we’ll do a sales blitz.
“We’re also providing
special training on our
operating systems so that our
customers achieve the full
benefit," she said. “Our email
on demand (EON) – which
provides email-based tracking
– has already attracted
positive customer response
with a large majority of our
customers booking their
exports online.”
In the ultra-competitive
groupage market it’s about
value-add, says Viljoen. “This
is a big part of what we are
selling – the route network,
the benefits of our ZacPak
licensed depot operation and,
of course, our systems which
provide the customer with a
streamlined all-in option.”
INSERT & CAPTION
In the ultra-competitive
groupage
market it’s about
value-add.
– Lee Viljoen
