Loyalty programme boosts bottom line

YOU CAN measure the success of a wellimplemented
loyalty programme in a company’s
bottom-line, according to
Patrick Fehring, SA cargo
manager for British Airways
World Cargo (BAWC). Examining the first eight
months of the airline’s LIFT
loyalty programme, Fehring
commented: “We've seen
enrolled customers across the
globe increase their volumes
with us as a result,” he told FTW.
He also suggested that
BAWC’s customers in SA had
welcomed LIFT as a rewarding
alternative to the SAA loyalty
programme.