Linex expansion matches supply to demand

Although the world recession has tended to hit trade, the Far East must still be seen as an area of growth and expansion for Linex Air Services, according to director, Martine Forbes. “In response to growing demand,” she said, “we have expanded our network and, in the past year, have opened new offices in Saigon, Colombo, Sri-Lanka, Penang, Ho Chi Min City, Pakistan and Bangladesh.” And, with that second office in Vietnam, the Linex network shows that country having recorded a big increase in both imports and exports. It’s very much a case of matching supply to demand, according to Forbes. “The company footprint is growing internationally to keep pace with business growth,” she told FTW. “And it’s an on-going process, in which the group will continue to invest money in opening new offices.” Matching demand also requires Linex to keep pace with the service developments conducted by its partner airline company. Said Forbes: “We will continue to follow the lead of our partner Cathay Pacific, and will have a presence in all the countries in which they operate. We have sufficient volumes internationally – both on imports and exports – to justify our continued expansion.” In this international air network, Linex is the general sales agent (GSA) for Cathay and its sister airlines, Dragon Air and Air China. With these tentacles into the orient, the company sees the East as a huge potential growth market. “As specialists in this market,” said Forbes, “we are using all our skills and resources to ensure that we are prepared for current and future growth. “The Eastern markets are evermoving and ever-evolving, and they are aggressive in the pursuit of business routes.”