The transportation industry needs to embrace technology to offer a more efficient service.
To this end, those in the industry are leapfrogging in order to bring advanced solutions to their operations more quickly.
Renko Bergh is co-founder of CtrlFleet, a leading provider of next-generation transport management software for the line haul transporter market
He says transporters are no longer so sceptical of automation and are more willing to incorporate it into their services.
“Transporters have traditionally been late adopters of technology, but they’ve been able to create respectful growth even without adopting future-proof technology,” says Bergh.
“However, we are witnessing a significant shift towards the uptake of technology, spurred by client demand and economic pressures.
“Many transporters bypass basic, non-integrated applications in favour of unified platform solutions.
"These platforms consolidate tracking, operational inputs, and customer and supplier data into a single point.
“Instead of gradually phasing out Excel-based operations, they are leaping straight to comprehensive applications that integrate tracking and operational data with end-customer integrations.
“Similarly, operators considering driver application technology skip standalone, non-integrated solutions and opt for single-platform solutions.
"This is where the driver application is inherently part of the package, requiring no additional integrations and layers of data validation.”
- Read the full article in our Freight Features edition on "Technology."
