'It's a new business ball game'

The ball game of business in South Africa has changed significantly. Companies need to adapt to the recent customer power shift and supply chains remain a key part of the strategic competitive advantage of any business. This was the conclusion of the Barloworld Logistics supplychainforesight 2014 survey, themed ‘The rise and fall of customers and companies’, presented by Kate Stubbs, executive marketing at the company. CAPTION Kate Stubbs