Frits Kroon expands into Western Cape

Pretoria-based Frits Kroon Transport has set its sights on the Western Cape, a region of huge opportunity in the view of director Frits Kroon. “There is much development happening in and around Cape Town ahead of 2010, and with the port on their doorstep it makes sense to expand into the area,” Kroon told FTW. But he’s aware that it’s not an easy market to break into. “A major challenge is the abnormal permits that we need to have when travelling in the Western Cape, which only allows for abnormal loads to travel outside of peak times and during the day.” Essentially this means travelling time between 09:00 and 15:00 every day. Taking into account the large loads being transported, it makes for very slow going. But, says Kroon, his company remains committed to the vision of doing more work in the Western Cape. With this in mind they have bought a 100-tonner lowbed in an effort to increase their efficiency. “Over the years we have handled countless loads of up to 100 tons, specialising in local and cross-border lowbed services,” says Kroon. “We are always working towards improving our service and ensuring all our clients’ needs are met.” For Kroon this means employing drivers of high quality and meeting health and safety standards at all times. “It is a long drive from Cape Town and therefore we must ensure our staff are equipped at all times to handle all situations.” He says continuous evaluations and regular training are paramount for the organisation.