ITS ADVERTISING campaign in Freight & Trading Weekly has attracted the attention of readers and staff, and now Dubai-based Emirates Airline has bagged a prestigious award at the 2008 Air Transport Word (ATW) AdAwards, held in Singapore. Judged by a panel of 200 representatives from the aviation industry, the airline’s cargo division, Emirates SkyCargo, was awarded the coveted “Gold” award in ATW AdAward’s Cargo Services category for its creative advertisement promoting Emirates SkyCargo’s new service to Venice, one of several run in FTW. Described by the judges as “beautifully and artistically pleasing, while delivering the advertisement’s important message”, the advertisement depicts a cargo shipment onboard a Venetian gondola, with the tagline “Venice Ahoy”.
