The Castle crowd must be feeling a bit peeved at the fact they are no longer part of the SAB family, rather contributing to the profits of a new American pater.
SABMiller and Anheuser-Busch InBev, the owner of Budweiser, have just finalised the merger they announced last month.
And, as a move to avoid “too big” claims, have put together a side deal in which Miller will go to the Coors group.
The moves are meant in part to fight the growing popularity of craft beers, according to IBT Pulse.
Whether SA sports teams will continue to healthily survive on sponsorship from the new outfit remains to be seen.
