eShop offers customers an online market place

Facilitating and growing
South African brands in the
Chinese market as well as
accessing new markets in the
Far East has been the focus of
Tigers this year, according to
the company’s South African
managing director, Paul
Lawrence.
“A cornerstone to achieving
this is the eTigers enterprise
solution which simplifies the
process for companies wanting
to sell their products in China.
The eTigers solution includes
fiscal representation, the full
management of the supply
chain, and distribution from
one of several hubs in Tigers’
17-office network across
China. Most interestingly
Tigers also has its own eShop
which is an online market
place, offered to its customers.
This means that there is no
brand dilution and a very
easy and efficient entry in
the world’s most dynamic
eCommerce market,” he told
FTW.
“Tigers has invested heavily
in its IT platform which
centres on its SmartHub,
allowing any to any
integration with all systems
pulling and pushing data back
to clients. Our website tells
the story.”
He said this in turn allowed
the company to timeously
provide market data such as
key market areas, purchase
behaviours and final mile
delivery data. “We believe
this will assist South African
brands and new entrepreneurs
to grow their presence in these
lucrative foreign markets.”
He said in particular Tigers
had created a Cellar2Door
wine delivery model direct to
market in multiple countries
globally, but most importantly
into the US and Hong Kong,
which serves as a hub for
fulfilment into China.
“Understanding the final
consumer in the Far East
and reliable distributors has
always plagued the South
African wine farms in Hong
Kong,” said Lawrence.
With wine farms having
to juggle their limited supply
of top wines, we believe
the direct to market B2C
approach will allow for much
greater returns and easier
distribution of their most
coveted vintages.”