There are many exciting opportunities for women in the freight sector, but it's crucial for them to take the initiative and actively pursue and embrace these prospects. While being a woman may open some doors, it is important to recognise that there are many other women seeking the same opportunities. In today's highly competitive world, differentiation is key to success. Catherine Larkin, chief visionary at CVLC Communication, has been working in the transport and logistics sector for years. Her advice to women is simple: to stand out and succeed, you must be proactive, visible, and persistent in your efforts. “Embrace every chance to make a difference, keep honing your skills, and never shy away from hard work. By doing so, women can break through barriers, shatter stereotypes, and make significant strides in the freight industry, leaving a lasting impact on their careers and the sector as a whole,” she says.According to Larkin, diversity in the workspace makes business sense – and studies prove this. “Having a balance of men and women in a business brings about increased productivity, stronger teams, better creativity, and ultimately profits. It creates a stronger brand, while there is improved employee retention, satisfaction and engagement.”Studies have consistently shown that women have stronger communication and negotiation skills, bring a different perspective to understanding and solving problems, and are more meticulous in their approach to work. They also tend to score higher on tests of emotional intelligence (EQ). “These qualities also make women strong collaborators, and their enhanced ability to communicate and connect with others is vital in a marketplace defined by complexity, disruption and change,” says Larkin.
