Academic research into the impact of innovation on conventional cargo agents has found that digital freight forwarding (DFF) start-up companies differ substantially from traditional freight forwarding (TFF) concerns in all of the business models studied.
According to the researchers, Jasmin Mikl, David Herold, Marek Ćwiklicki, and Sebastian Kummer, DFFs deviate from TFFs in value proposition, value creation, value delivery, and value capture.
Apart from the four primary components of the freight forwarding sector examined, three main factors should be carefully considered when looking at the effect of DFFs on TFFs, according to the research.
These are: company size, market cultivation strategy, and transport mode.
Cited as the first study of its kind by research portal Emerald Insight, the paper, which was published last November, gathered primary data from eight interview participants representing both DFFs and TFFs, and includes secondary data from a wider industry perspective.
In looking at both similarities and differences, the latter gradually started dominating the study’s focus as it became clear that DFFs have a significant impact on incumbent freight forwarders.
Emerald Insight says the paper aims to address the lack of empirical research investigating these differences.
Primarily it serves to establish a framework detailing the differences between DFFs and TFFs.
Want to read the research?
Find it here: https://tinyurl.com/9yad6y49