A new partnership designed to expand South Africa’s avocado export potential has just been launched.
Mission Produce, a California-headquartered avocado company, will partner with South African fresh produce companies ZZ2 and Core Fruit to expand market reach through its global avocado network.
Aimed at exporting South Africa’s avocados to markets like Europe and Asia, the partnership between the trio will see Mission Produce bringing its marketing expertise, brand and distribution network while Core Fruit will manage the logistics.
ZZ2 will offer its production, packing and ecosystem creation know-how, together with its avocado technical knowledge, resource base, local networks, nursery trees, packing facilities and its association with Criterion Africa Partners, who have access to significant land holdings.
“To ensure all South African growers participate in the initiative, regional relationships will be established and products will be sourced from quality growers. This new partnership will create a powerful trading platform for avocados produced in Africa,” said Mission. – Zoë van Rooyen