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Imports and Exports
Logistics
Africa

BMW SA reveals ambitious Africa growth plans

06 Jul 2016 - by Staff reporter
The BMW X3 which BMW hopes to export further into sub-Saharan Africa.
The BMW X3 which BMW hopes to export further into sub-Saharan Africa.  
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font-family:"Calibri",sans-serif'>BMW SA has revealed ambitious plans to grow export markets in Nigeria, Senegal, Ivory Coast, Togo, Ghana, Kenya and Angola, report online sources.

font-family:"Calibri",sans-serif'>"Our plan over the next three or four years is to create a structured sub-Saharan environment for BMW vehicles so that when the X3 is ready, so are the markets," said BMW SA CEO Tim Abbott, quoted by Business Day Live.

font-family:"Calibri",sans-serif'>This comes after BMW Germany announced that, with immediate effect, the South African unit would take responsibility for distribution and marketing activities across the sub-Saharan region.

font-family:"Calibri",sans-serif'>The expansion covers all BMW group marques, including Mini and Rolls-Royce. However, BMW cars and motorcycles would be the main beneficiaries, reported IOL. 

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