Advanced tracking through integrated EDI systems

Anticipating market
requirements while moving
more quickly to deliver
solutions is the only way to
succeed, says Stephen Knott,
executive of systems developer
GoSolutions, part of the
GoGlobal group of companies.
“The pressure to innovate
and deliver better integrated
services that allow for more
efficiency and cost savings is
increasing,”
he says.
“Technology
within our
company now
plays a key
strategic role
that we are
continuously
investing in
as well as
developing.”
As part of
its ongoing
online
initiatives,
GoSolutions
has developed
a mobile application for
GoReefers Logistics that
can be accessed on any
smartphone or tablet
regardless of where in the
world or what time of the day.
“This enables our clients to
access their data and cargo
information online in real
time, ensuring the decisions
they take are not only
informed but also immediate.
Ultimately it allows for greater
control over their bottom
line,” says Michael Goosen,
GoReefers IT manager.
The app allows for the
advanced tracking of freight
through integrated EDI
systems anywhere in the
world, while live container
and shipment bookings can
be made. It is also integrated
with online tracking software
so cargo can be tracked at
all times. This feature is
enhanced with customisable
push-notifications which
provide information
on arrivals or delays in
transhipment.
“A search function to
indicate whether a PUC is
blackspot listed
or not has been
incorporated
as well. This is
updated daily
as the list gets
updated,” says
Knott. “It also
allows the user
to view sailing
schedules
and container
packing lists,
both of which
can be emailed
to the user via
the app.”
It also
notifies of bookings with
stacks closing or SI cut-offs.
“It is about delivering
meaningful information to
the client that they can access
where it suits them best -
ultimately allowing for more
efficiency.”
The app is available online
at no cost and involves a short
registration process. The userfriendly
tool increases client
engagement, allowing them
more control and insight, says
Goosen.
“Industry is demanding
more efficiency throughout
the supply chain and
technology allows us to do just
that.”
INSERT
A mobile application
for GoReefers
Logistics can
be accessed on
any smartphone
regardless of where
in the world or what
time of the day.