Westfalia Fruit’s first export of avocados from South Africa to China arrived in Shanghai last week.
The first container exported by the multinational supplier arrived on October 8, when Shanghai customs conducted an inspection, the company announced in a statement.
The container will be featured at the upcoming China International Import Expo (CIIE) in November, where it will be recognised as the first such import from South Africa.
Westfalia Fruit said the milestone marked a “significant expansion” of the company’s global footprint and underscored its commitment to quality and sustainability in the avocado industry.
“This achievement not only strengthens Westfalia Fruit’s presence in one of the world’s largest economies but also underscores their broader strategy of entering high-potential markets across the globe, such as the successful entrance into India a few years ago,” the company said.
“It represents a major step forward in Westfalia’s global expansion and is a landmark achievement for the South African avocado sector.”
This shipment follows the successful conclusion of a phytosanitary agreement between South Africa and China, signed in August 2023, after years of dedicated efforts to secure access to this vital market. With China’s rapidly growing demand for fresh produce, particularly premium fruits like avocados, South Africa is well-positioned to diversify its export markets.
“South Africa's geographical advantage—shorter transit times compared to Latin American suppliers—gives the country a competitive edge in delivering fresh, high-quality avocados to China,” the company said.
“This development positions South African avocados as a premium product in the Chinese market, providing a timely alternative to other international suppliers, especially during peak seasons when supply constraints are common.
”This market access will enable the company to ensure a steady supply of avocados during critical periods, enhancing its position as a global leader in the avocado industry.”
Hans Boyum, commercial director for Africa at Westfalia Fruit, said the company was “thrilled” to mark the “significant milestone” for the industry.
“This achievement not only highlights our commitment to quality and sustainability but also reinforces our dedication to expanding our global footprint. We look forward to sharing our exceptional avocados with consumers in China and establishing a strong, lasting presence in this vibrant market,” he said.
Thanks to the country’s expanding middle class and increasing demand for healthy, nutritious food, it is a key growth market.
