Walvis Bay marketers take their message to the DRC

THE WALVIS Bay Corridor
Group has stepped up its
marketing drive to woo new
business in the Democratic
Republic of Congo.
In partnership with
the Embassy of the DRC
in Windhoek, a high level
delegation is currently in
Lubumbashi to educate
shippers in the Katanga
province on the advantages
of using the Port of Walvis
Bay and the Walvis Bay –
Ndola – Lubumbashi corridor
as an alternative route.
“The WBCG launched
an aggressive marketing
campaign a year ago to
create awareness of the
Port of Walvis Bay as a
reliable and cost-effective
alternative for the Southern
African region,” business
development executive
Johny Smith told FTW.
“Since then we have
seen a lot of growth,
especially on the
TransCaprivi Corridor route,
which links the Port of
Walvis Bay via the Zambezi
Bridge into Zambia and
eventually the DRC into
Lubumbashi.”
According to Smith,
the past year has seen
growth of more than 140%
in cargo throughput. And
he sees huge potential in
light of the mining and
reconstruction projects in
the Lubumbashi area.