‘Training helps review existing procedures’

“We believe that an application that is comprehensive yet modern, simple and easy to use, is key to the future development of forwarding and clearing agent staff within the SA environment,” says Sydney Ramoorthy of CoreFreight. “This is vital given the relative complexity of aspects of the industry and the challenges this presents in the training of new recruits.” With over 20 years experience in the implementation of forwarding and clearing systems across a broad spectrum of agents, from large corporates to single-user operations, Ramoorthy is well versed on the subject. “Being windowsbased, the CoreFreight application provides a familiar look and feel to new entrants to the industry and relieves stress associated with this aspect of the training. Even the older operators find the transition to a new application less daunting, particularly when combined with an appreciation of the improved functionality available.” A major benefit of the training process is the opportunity to review existing procedures within an organisation, says Ramoorthy. “Users with good industry knowledge are easily trained on the CoreFreight application and are quickly able to identify areas to improve integrated operational efficiency, enhance management control and ultimately address the requirement to provide better service to their clients. The exercise may validate some established procedures, but also may identify potential improvements to be considered in the company.” As important as the training of new staff is the ongoing development and cross-skilling of existing staff members, he added. “From the CoreFreight perspective, consistency in process flow across different areas of functionality is key to the ongoing training on application usage. “Staff familiar with the consistent process flow applied in the software find it easy to move from one area of functionality to another. This cross-skilling has obvious benefits – not only is the company able to optimise the use of its staff resources but the operators themselves are able to improve their portfolio of skills, leveraging their existing knowledge and on the job experience. Most staff welcome this,” he said.