Since the advent of ChatGPT there’s been a lot of industry talk about the threat artificial intelligence (AI) poses to humans in the workplace – much of it based on fear mongering.
But according to Renko Bergh, self-proclaimed “supply chain digitisation pundit”, technology and its best-practice application is only as good as the people and professionals behind it.
The co-founder of road freight telematics platform providers, CtrlFleet, said building out the company’s human capital capacity remained a core driver behind its digital capability.
“True digitisation depends on how you best utilise technology, understanding the underpinning process and methods that industry demands.”
He said, given the proliferation of do-it-yourself tools available, technology could now be built without necessarily having a technological background.
AI tools, he said, could for instance be used where there was a lack of developer resources, and laymen could create code.
“Getting into the tech market is not the hard part. Knowing what is solving the problem, knowing the client, the industry and nuances, is what makes the difference.”
He said that was why CtrlFleet sourced up to 90% of its personnel from within the logistics industry pool of professionals.
Because the company’s personnel know the issues that the industry sit with, they can adequately address concerns by offering digital solutions.
“It helps of course to own the tech but how to get it to market and solve the right problems, that’s where I think we are.”
So, is tech only as good as the human pulse behind it?
Very much so, said Bergh.
Understanding what the transport industry and its clients required, and how to best address challenges through digital means and the implementation of tech tools through human insight and ability, was the cog that drove progress, he emphasised.
