'Survival of Renfreight, Safcor and Sebenza depends on strength of brand names'

YOUR COVERAGE of "branding" (FTW June 29, 2001) caught my eye from two points of view. One I found it interesting, but thought it could have been taken further. We all know that competing brands can co-exist successfully in the same group stable (a la Unilever, Procter & Gamble) so it is possible to envisage a long-term Bidvest investment in Renfreight, Safcor and Sebenza - without the inevitable merger to which the "lang tande" amongst would gleefully say "I told you so"!. Their independent survival depends on the strength of the brand names and what they stand for in the eyes of the customer. The other point of interest to me is your "change??" in editorial policy to cover issues which are more management in nature and less to do with the heart of freight. Keep it up. Chris Richards, Johannesburg.