Specialist caters for Indonesian import niche

ALAN PEAT PERSONAL SERVICE is the keynote when you’re niche marketing a specialised freight forwarding operation, according to Rob Nethercott, MD of CPR Freight. “It’s crucial to be seen in this light if you intend to offer what your client base demands,” he told FTW. CPR has its own freight focus area, moving cargoes for importers from Indonesia, a massive island chain – with well-over half the land area of India and a 212-million population, and crouched on the east of the Indian Ocean south of Malaysia. “Our forwarders are all specialists in this market, and also have an in-depth knowledge of what is required by SA importers,” said Nethercott. An essence of his business, he added, is that CPR ensures that pre-alerts and copy documents are received within four-days of sailing – which allows the importers to be certain that cargo is pre-cleared prior to vessel’s arrival within the 21-day transit time to Durban. “Due to the large volumes we move on this route,” said Nethercott, “we are in a position to offer guaranteed space and competitive pricing to all destinations including Cape Town and Johannesburg.”