Safmarine enhances e-product offering

Shippers who book on-line tend to experience quicker turnarounds and fewer documentation errors compared to those using telephone or paper-based channels of communication, says Sunitha Ellapan, export team manager for Safmarine Gauteng. “While accuracy and efficiency are two key benefits of using e-shipping channels, there are other benefits such as convenience and time-saving – and this is why we at Safmarine Gauteng constantly encourage our customers to use these channels. In addition they free up our staff to spend time on providing a more superior service to our customers.” Having invested heavily in information technology to enhance its business, Safmarine recently launched two new e-products for mobile devices: a mobile website (http://m.safmarine.com) and an application for iPhones, iPads and iTouch devices. (The Safmarine iPad/iPhone/iTouch application can be downloaded free of charge from (http://itunes. apple.com/br/app/safmarine/ id428274354?mt=8) . Ellapan says both mobile solutions enable customers to check schedules, track shipments and read the latest Safmarine news. A number of large Gautengbased forwarders are among those using these and other e-shipping channels for improved visibility and control of shipments.