Reflections from an industry doyen

Recently retired managing

director of DAL Agency SA,

Ron Frick, recalls ”C-Day”,

July 1 1977, being celebrated

with fanfare at all the newly

constructed container terminals in

Durban, Port Elizabeth, Cape Town

and the dedicated inland port of

Johannesburg.

The are his reflections 40 years

later...

Q. In retrospect, did

containerisation deliver what was

expected and did it achieve its

mandate?

Certainly the introduction of the

container was conceptualised for

South African local conditions; it

was a well-planned well thought out

concept, following processes in the

rest of the world. In terms of reefer

capacity, SAECS with its “Conair”

containers followed the Australia/

New Zealand container model, which

was very successful at the time.

Q. What were the biggest issues?

As with any new system there were

minor issues but in retrospect

everything worked out remarkably

well from the container packing

inland to the efficient inland rail

service that operated at the time,

bringing both LCL and FCL

containers to City Deep and other

inland destinations for unpacking

and packing.

Q. What has been the biggest

change over the past 40 years in

the industry, did you ever conceive

of the size of biggest container

vessels currently on the waters?

The biggest change has been

the massive industrialisation in

China and Asia, with Western

nations outsourcing much of their

industrialised production to Asia, to

benefit from economies of scale. This

led to a huge increase in demand for

East-West shipping space.

Global carriers responded by

building ever larger vessels and the

race began amongst the carriers to

achieve the cheapest slot price per

container - hoping to remain in a

dominant market share position.

This also led to irresponsible

lending by major banks to finance

the construction of the very large

container vessels.

2008 was a turning point, where

international trade contracted and

the orders place for new container

tonnage far exceeded space demand,

leading to the overall collapse of sea

freight rates internationally.

Q. Over the past years lines have

complained that freight rates are

not sustainable, and rates seem to

go down every year as costs go up.

What of the future?

The realistic answer is certainly

yes, the current freight levels are

not sustainable; which shareholder,

in their right mind, would operate

a business at a loss? This is the

position of many carriers today,

particularly on the East-West trades

where cargo is transported at below

operating costs. Carriers are doing

what they can to reduce input costs

such as slow steaming to reduce

fuel consumed, computerising and

mechanising many of the functions

both at sea and on land, reducing

headcount and moving the service of

documentation to doc centres such

as India and other Asian centres of

excellence.

Despite all these measures the

competition remains severe whilst

costs continue to escalate and only

the lines with the deepest pockets

will ultimately survive. The smaller

carriers will need to consolidate with

other smaller lines or be bought out

by the bigger carrier as we saw with

Hamburg Süd, being sold to Maersk

Line. Others such as Hanjin Line

have failed and filed for liquidation.

Competition has always been there

but not to the loss-making scale we

see today.

What will the future hold? In

my opinion there will be further

consolidation and rationalisation

amongst the various lines, if they

are to survive the future. The

control bodies – particularly in

Europe and the US – are placing

ever more environmental

demands on the carriers for

“green” compliance, and

safety of vessels at sea. All these

environmental demands place an

additional burden on owners in

terms of operating costs which

cannot always be recovered from the

merchants. It will be the survival

of the fittest lines who do not

compromise on customer service

levels. There will always be a place

for the niche operator who operates

below the radar of the global carriers,

meeting specific client needs, but

they are very insignificant in global

terms.

Lastly the development and

introduction of autonomously driven

cargo ships will

also have a

significant

impact on

the way

ships

operate

today.

Ron Frick