After unveiling the first car manufactured in Morocco, the nation has several prototypes cruising the streets of the capital, Rabat, as it readies itself to emerge as a car assembly contender in Africa.
Part of its new-found automobile prowess is a push into exports markets.
The Neo, a Jeep-type offering, debuted at the inaugural African edition of the innovation and technology exhibition in Marrakech, GITEX Africa, earlier this year.
Since its introduction to the Moroccan market, a handful of prototypes by Neo Motors have been manufactured by a production plant in the capital.
These vehicles are available for purchase at prices ranging from $15 000 to $20 000, depending on specifications. According to a statement by Neo Motors, they are poised to enter the global market next year.
Morocco aspires to carve its niche in the automotive market by introducing a range of fibreglass vehicles to the local market, with future plans for expansion into Europe.
Styled after an American military Jeep from the 1940s, the Neo operates on conventional fuel but is fully recyclable.
Despite lacking a net-zero target, Morocco's government has set renewable energy goals as the cornerstone of its national decarbonisation strategy.
The country aims to elevate its renewable energy capacity to 52% of production, becoming electric by 2030.
As part of these initiatives, a more environmentally friendly vehicle, also manufactured in Morocco, is slated for launch in 2025.
The NamX Hydrogen Utility Vehicle (HUV) boasts a central hydrogen fuel tank, and its six removable capsules enable long-range driving capability and rapid refuelling, with the ability to refuel in minutes.
