Logistics major Micor has set an ambitious 23% growth target for the year ahead. And acting CEO Jenny Murphy is confident that it’s well within reach thanks to an aggressive sales drive designed to grow new business and entrench the existing customer base. It’s a challenging target given the existing economic climate, but she believes the considerable muscle of the SuperGroup brand is a big part of the value-add that the company is able to bring to the table. “The market dictates what you do,” says Murphy. “A customer survey undertaken by the SuperGroup has helped us to map our way forward based on client needs. “For business growth in Africa the support of sister companies Sherwood International, Transafrica Logistics and GDS Whelson makes our value proposition hard to beat. “We now have our own office in Zambia and are intent on further expansion in the region.” The Gautrain project has generated considerable volume for the company’s project division, with Micor responsible for the import of all the coaches. “We also look at a lot of nontraditional areas,” says Murphy, “using our expertise in crosstrade business as well.” A recent success was the movement of 14 live shark from Singapore to Dubai – 28 tons in total. The mining and clothing industries are also areas of strong focus as is growth out of China – particularly in the clothing industry. “The company’s global network partner – Agility – has 450 offices in over 100 countries worldwide, with a particularly strong presence in China,” says Murphy who joined the company as COO 18 months ago, moving into the role of acting CEO in February. “It’s been a challenging time, but the results speak for themselves – we look forward to more of the same for the year ahead.”
