A P Moller – Maersk (Maersk) has taken another bold step on its e-commerce journey with today’s announcement of the acquisition of HUUB, a Portuguese cloud-based logistics start-up, specialising in technology solutions for B2C warehousing for the fashion industry.
The company is described as “a disruptive force”, and according to Vincent Clerc,
Maersk’s executive vice president and CEO of ocean & logistics, it will help to accelerate the development of Maersk’s omni-channel offering.
“Once HUUB´s technology is embedded into Maersk’s existing solutions, customers will get fully integrated Maersk e-commerce logistics products with modern highly user-friendly customer and partner interfaces. Furthermore, Maersk customers will have a single source of truth for stock visibility,” he added.
To strengthen its integrated logistics offering, Maersk had set out two and a half years ago on an M&A journey, said Clerc. “We acquired Vandegrift, a customs broker, Performance Team, a warehousing and distribution specialist, and KGH, a Customs Services company. In early August, the company expanded its e-commerce footprint by announcing the acquisition of Visible MSC and its intention to acquire Europe B2C.
“HUUB is the third acquisition within e-commerce logistics, underlining that this is a new and important strategic focus area towards delivering integrated logistics to customers.”
