As it prepares to embark on an ambitious growth plan, global logistics provider JF Hillebrand is set to rebrand. The company, which celebrates its 175th anniversary this year, will be known as Hillebrand. “This unifies previously acquired companies Trans Ocean Bulk Logistics and Satellite Logistics Group (SLG) into one core brand for a stronger identity. The unification also enables Hillebrand to present its specialised logistic solutions under one name,” says Cees van Gent, CEO and chairman of the Hillebrand executive board. In the past JF Hillebrand focused on cased and bulk alcoholic beverages, Trans Ocean on bulk solutions and flexitank engineering, and SLG on keg management for the brewing sector. “Unifying our brands combines the knowledge housed within Hillebrand,” said Van Gent. Hillebrand has appointed a new country director, Johan Coetzer, who took up the position in October and is based in Stellenbosch.