Land and Sea targets perishable market

The perishable market
is a lucrative field for
transporters who have
mastered this speciality,
and continues to draw firms
willing to invest in reefer
technology.
With the economic
recovery accelerating
locally and globally,
the urge to expand into
perishable cargo movement
seems more logical for
firms like Johannesburgbased
Land and Sea
Shipping.
“Yes, there definitely is
more business happening in
perishables although it’s a
very tough market to break
into,” said Siva Pather,
chairman of Land and Sea
Shipping.
Pather’s company, whose
goal is to become one of
SA’s leading black-owned
shipping firms, has plans to
enter the perishables market.
“It’s a big step for us.
Currently, our main line
is dry containers into the
Far East, out of Cape Town
and Durban. We have been
doing bulk cargo, breakbulk
and containerised cargo.
But with the economy
picking up and our volumes
increasing, we feel the
time is right to spread our
wings into perishables,” said
Pather.
Land and Sea Shipping
has done its homework
on the challenges that
perishable shippers face,
and is preparing to contend
with them.
“The ports have good
infrastructure, although
traffic is still a bit slow. But
people tend to overcome
that,” Pather said.