Technology allows
smaller companies to compete
in a marketplace previously
dominated by larger players as
they can now offer services just
as efficiently as the speed of
communication increases
and the cost of technology
decreases.
This is one of the biggest
opportunities offered by
technology within the freight
sector, says Macro 2000
MD Anthea van Breemen.
“Technology is moving the
industry towards a wireless,
paperless environment that
has the benefits of improved
customer service. Information
is shared more quickly and
is available to the customer
almost as soon as the
transaction takes place,” she
told FTW.
Van Breemen says
that this is illustrated in
how the shipping lines
have made electronic
communication available and
easy to interface with them,
making the swapping of
information fast and accurate.
Furthermore, says Van
Breemen, devices are
becoming smarter every
day, allowing the industry
to do more wirelessly.
Taking advantage of ongoing
opportunities offered by
evolving technology, Macro
2000 has launched a system
interface to major shipping
companies that is installed and
working at container terminals
running the company’s
Container Management
Software. “This new
interface means that shipping
companies are immediately
informed of all container
movements in and out of the
terminal, as well as container
on hand reporting,” she said.
INSERT & CAPTION
Devices are
becoming smarter
every day, allowing
the industry to do
more wirelessly.
– Anthea van Breeman
