Well-known industry personality Lars Greiner has moved into a new field of operation with the opening of a freight management consultancy. Greiner, Mendl & Associates (GMA) focuses on capital projects in the mining, infrastructure, oil and gas industries, offering what Greiner believes is a very different concept in the local market. “We go in and analyse the needs of the project at an early stage and come up with a strategy.” Greiner believes there is a conflict of interest between the project contractor and the freight forwarding entity. “Projects are time based and the project manager is paid according to milestones. It’s therefore in his interests to ensure that milestones are met. The work of the logistics operator on the other hand is transaction based which means the more transactions he can sell the more money he will make. In other words it’s more profitable for him to slow down the shipment. My role is to act as the interface between the two,” said Greiner. And while projects are his main focus, he has had several requests from FMCG companies wanting to improve their supply chain. CAPTION Lars Greiner
