Eskom markets alternative power source

Our now notoriously underfunded and insufficient power utility, Eskom, seems to be determined to do itself out of business, with the launch of a major internet marketing programme for an alternative power source for the SA market. It is busy promoting the use of solar water heaters with its rebated solar water heating programme – and alternative energy source that the electric power producer said can reduce a user’s water heating bill by as much as 70%. And its sales patter is highly lyrical. “The sun's endless supply of clean energy is harnessed via this technology which uses the sun's heat to supply your hot water,” Eskom says. “Solar water heaters are environmentally friendly and can decrease your monthly electricity account by nearly half.”