Emirates says it loud and clear

THERE IS nothing bashful about the branding that has been put up on the Emirates SkyCargo Centre at Dubai International Airport - one single sign covers the entire facade of the building airside. It measures 90 metres in length, with the letters spelling out "Emirates SkyCargo" a towering 6.2 metres high. The dot on the letter "i" in the word "Emirates" is 2.4 metres high. The sign is so large that it can be read clearly by motorists driving past the airport several kilometres away and can be spotted by passengers on every single aircraft landing and taking off at Dubai.