We can communicate without the standards THE AIRFREIGHT industry needs to speed up its application of information technology if it is to survive the decade ahead.
That's the view of Emirates senior g.m. cargo Ram Menen who believes that EDI (electronic data interchange) is dead.
Right now, even if you don't have standards, you have the communication capability. Menen is excited by new Microsoft technology dubbed Virtual Chain Integration (VCI) which he sees as the way ahead in seamless information flow.
We need to overcome the fear of data security, and at Emirates we are looking at the information side of our business.
We are trying to create a pipeline which will enable better quality of information in and out of our systems. Emirates already offers customers a track and trace facility through the Internet. We believe that information technology will be the prime management equipment of the future.
