Distell lands plum UK contract

Ray Smuts DISTELL, one of South Africa's leading wine producers, has landed a multi-million rand contract to produce an exclusive on-line retail brand for Virgin Wines, one of the UK's leading and fastest growing distance channel retailers. Virgin Wines, just two years old and a member of the Branson stable, has aggressively positioned itself in the highly competitive distance-selling wine market and has, as part of its goal to attain international representation, secured a strategic partnership to run the UK retail service on behalf of amazon.co - the world's largest on-line retailer.