Citrus growers urged to focus on quality

Quality was top of the agenda at the first Citrus Marketing Forum of the year - held last month.

With markets under pressure, unfavourable exchange rate swings and cost pressures the industry was advised to take a cautionary approach to exports in 2015 – and ensure only good quality was exported and to deliver on demand.

“Filling up overseas warehouses with fruit of the wrong quality would spell disaster,” a spokesman said.