Booming ahead with a 94% increase

WITH A booming 94% increase in IATA turnover to hit a total of R13.9-million, World Net Logistics has taken 30th spot in the league. “We are proud to have achieved a ranking in the Top 30 IATA agents for the second consecutive year,” said airfreight export manager Tracey Less, “and it’s been made possible through the loyal support of our staff and clients. “We take this as a motivation for future growth of our organisation.” The company is being selective in the product categories that are its specialities, but the choice has been justified up to now, Less added. “We are moving into niche markets like the automotive industry and perishable market,” she said, “where we have had significant positive growth.” World Net management also feels that company strategy and performance has overcome the obviously negative effects on exports of the strong rand. “With a growth of 94% in total IATA turnover from 2002 to 2003, we have indicated that - despite the strong currency - exports out of World Net are still exceeding expectations and continuously growing,” said Less. Since the company was established in its current form two years ago, it has spread its reach through branches opening in Johannesburg, Durban, Cape Town and East London. “With the extended scope of services this has created, we are looking forward to even greater success in the industry.”