Automation helps improve customer service

Efforts to further automate processes in order to enhance service levels to Safmarine customers are bearing fruit, says Safmarine’s Gauteng regional executive, Peter Andre. In addition to the e-shipping options provided via www. safmarine.com – which allows customers the option of booking cargo online, receiving bills of lading electronically as well as EDI opportunities – Safmarine has also improved efficiencies and increased visibility for its key customers through the CAT (Client Action Team) initiative. “CAT allows for the daily monitoring of cargo. By keeping a watchful eye on cargo movements, we are able to inform the customer proactively and take corrective action should an event occur (for example, sudden port closures or weather disruptions) that would impact the planned shipment of the cargo.”