Efforts to empower women in logistics are rapidly gaining momentum, as evidenced by companies like Rhenus Logistics, where female leaders now make up 60% of the management team.According to Laurice Burrell, general manager operations South Africa, it is a trend that is ref lected across the industry. “We are seeing an increasing number of women playing pivotal roles in every aspect of the supply chain, from suppliers to clients,” she told Freight News. “Histor ic a lly, logistics was male-dominated, with long hours and weekend shifts often overlapping with family responsibilities. However, women in the field have adeptly navigated these challenges. Our exceptional multitasking skills and efficiency have allowed us to overcome these barriers and excel in our roles.”“At Rhenus, we've introduced a global initiative called SHEwins, designed to highlight and support strong female leadership worldwide. This programme aims to guide aspiring female leaders towards their goals and honour their achievements within the industry.”According to Burrell, celebrating female roles and achievements in logistics is crucial, as women bring unique skills to the sector. "I am particularly fond of the saying ‘until it’s my turn, I will keep clapping for others,’" she sa id. " Women are exceptionally detailed in every task and have the ability to introduce exciting and creative ideas to processes and procedures. Communication is at our core, connecting people globally. We are positive, fun, and inspirational leaders who foster growth and innovation."Burrell encourages women considering a career in freight and logistics to explore the sector. "There are numerous freight courses, degrees and diplomas that can support those entering the industry. Knowledge is power, but a solid foundation of grit and determination is essential. Everything else can be taught."She describes women as empathetic and driven leaders who need to lead from the front and act as 'all-playing captains' for their teams. Networking is crucial, not only to connect with potential customers but also to build a personal brand and share experiences.
