United States food companies will meet southern African buyers and showcase a diversified range of foods and beverages at the Food & Hospitality Africa Expo in Johannesburg this month.
The United States Department of Agriculture (USDA) will organise a USA Pavilion at the expo to support the introduction of a broad range of American food products to local importers and retailers.
“With the top three sub-Saharan African export destinations – Nigeria, South Africa and Ethiopia – accounting for a combined total of around $2.3 billion in food exports in 2016 – USDA believes sub-Saharan Africa is a receptive market for a wide range of US food and beverage products,” said a USDA spokesperson
He added that consumer-oriented product categories were reported to be growing particularly strongly, with US exports of prepared foods, condiments/sauces, and dairy products all increasing over the past five years.
The event will be held at the Gallagher Convention Centre in Johannesburg from 7-9 May.
