Taking Mohammed to the mountain!

BUSINESS DEMANDS are reducing the attendance rate of students at lecture-based training courses designed for the freight industry at an alarming rate. The majority of companies, especially medium and small sized operations, have made it clear - they don't have time available to free staff for lectures. Freight Training has come up with a solution, and it has achieved tremendous success, says director Sean Wheeler. If you can't take Mohammed to the mountain, then take the mountain to Mohammed, he says. "We've transferred our courses on to CDs and are busy distributing them to the customers. Each CD has 30 hours of training on it, which means the student can take it all in during his or her spare moments and out-of-office hours. "Our experience has shown that the hardest hit sector is that of the freight forwarders, where attendance at contact courses has dropped by as much as 50% during the past year. Not only is the time factor involved here, but we have found that a large chunk of freight forwarders' training budgets is absorbed in paying skills levies. "Attendance at courses is still strong among exporters and importers, who are naturally eager to develop every avenue of their expertise in the present global trading environment. But it is the forwarders who are finding our CD programme so useful. "This has been developed in association with an Israeli company and offers full lectures with images. An example of their acceptance is that Standard Bank has taken 3000 for its staff needs. We are also selling them internationally with marked success