Survey names world’s most desirable employers

Business and engineering students in the world's 12 largest economies have chosen their favourite employers, and Google has once again come out on top.

More than 240 000 respondents participated in Universum's Talent Survey which revealed that millennials wanted to be inspired, not overwhelmed, by employer messages. Their greatest fear is to be stuck without the opportunity for professional growth and development.

Google takes the top spot for business and engineering students, followed by PwC, EY, Goldman Sachs and KPMG. The top-ranking companies among engineering students are Google, Microsoft, Apple, BMW Group, and General Electric.

The survey found that millennials were highly attracted to entrepreneurial energy in the workplace. They want to work in innovative settings, unencumbered by infrastructure, while still delivering strong financial results.

Consequently, the tech industry generally attracts this kind of talent. Regarding employers in other industries, the energy sector took a hit with all employers losing ranks while the fast-moving consumer goods industry experienced a positive upswing.

The WMAE rankings are compiled from the Universum Talent Surveys conducted in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and US. These markets represent 69 percent of the world's economy. The field period for the data collection was from September 2014 to April 2015.